Visual Thinking: for Design by Colin Ware
Visual Thinking: for Design Colin Ware ebook
ISBN: 0123708966, 9780123708960
Publisher: Morgan Kaufmann
This one's got some great ideas to get your creative juices going. Well, the sides of the brain actually play a significant role in design, as well as in marketing. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. Designer Jason Santa Maria continues his excellent Under The Loupe series with a post about visual thinking. I just now sent a comment to Marketplace and thought you might be interested in seeing their story/commentary and my brief reply. For starters it can help educate, especially if you are launching a new product, initiative or idea. Take for example our own vision for Social Business Design. When I suggest sketching as a visual thinking tool, I often I hear “I'm not an artist” or “I can't draw.” While I understand Adding sketching to the design process is a great way to amplify software and hardware tools. I started out as a photographer logo design was a foreign process of which I preferred to steer clear. So what's the value of visual thinking for business? In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. Abstract: Engineering graduates in advancing economies are not only expected to have engineering knowledge, but also use them in creative and innovative ways. Design, Visual Thinking and Jobs. I know you're thinking; what does this have to do with design? To be honest, I loved print design (invitations, signage, etc.) but logo design was intimidating.
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